
Brain and focus
54 products
Brain and focus supplements: citicoline, bacopa, ginkgo biloba, phosphatidylserine, lion's mane, magnesium L-threonate and multi-ingredient nootropic formulas – capsules from NOW Foods, Swanson, Life Extension and Jarrow Formulas.
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54 products


Citicoline and phosphatidylserine formula
Neuro Optimizer 120 Caps
120 caps, best before Nov 2027
£40.40

Full Spectrum Lion's Mane Mushroom, 500mg - 60 Caps
60 caps, best before Dec 2028
£4.55

Lion's mane mushroom extract 500 mg
Lion's Mane, 500mg
60 caps, best before May 2029
£14.02

Magtein Magnesium L-Threonate - 90 Veg. Capsules
90 caps, best before Mar 2029
£30.38

Mucuna pruriens extract with L-dopa
DOPA Mucuna - 90 veg. capsules
90 caps, best before May 2029
£16.47

Magnesium L-threonate
Neuro-Mag Magnesium L-Threonate - 90 veg. capsules
90 caps, best before May 2028
£29.06

Lion's mane mushroom extract 1500 mg
Lion's Mane, 1500mg
90 caps, best before Feb 2030
£21.39

Gotu kola and bacopa herbal complex
Quick Brain Nootropic
30 caps, best before Nov 2027
£15.23

Bacopa monnieri extract 50 mg
Bacopa Monnieri 10:1 Extract, 50mg
90 caps, best before Aug 2027
£4.84

Magnesium L-threonate
Brain Magnesium with Magtein, 150mg
90 caps, best before Dec 2027
£38.16
What is in this category
Here you will find substances that people often look for under the name nootropics. One thing first: for plant extracts and most of these substances there are no authorised health claims in the EU. So we describe what the products contain and how they differ.
- Citicoline (CDP-choline): for example Jarrow Formulas Citicoline 250 mg.
- Phosphatidylserine: a phospholipid, such as Swanson Phosphatidylserine 100 mg.
- Bacopa monnieri and ginkgo biloba: standardised plant extracts, for example Swanson Ginkgo Biloba Extract 60 mg.
- Lion's mane (Hericium erinaceus): a functional mushroom as an extract, for example from Nature's Answer or OstroVit.
- Magnesium L-threonate: a special magnesium compound made with the branded raw material Magtein, for example Osavi Magtein.
- Mucuna pruriens: a plant extract with a natural L-dopa content.
Authorised claims for vitamins and minerals
Around mental performance, claims are authorised only for certain nutrients, for example:
- Pantothenic acid contributes to normal mental performance.
- Zinc and iodine contribute to normal cognitive function.
- Magnesium contributes to normal psychological function.
That is why many formulas also contain B vitamins, zinc or magnesium.
How to compare the products
- With plant extracts, the standardisation shows how much of the marker compound is present, such as bacosides in bacopa or flavone glycosides in ginkgo.
- With multi-ingredient formulas, check the amount of each substance – long lists often mean small individual amounts.
- With magnesium L-threonate, the magnesium share per capsule is low; the figures are on the label.
- Some formulas contain caffeine. Keep an eye on this if you are sensitive to it.
Food supplements are not a substitute for a varied diet. If you take medicines or are pregnant, ask your doctor first.
Frequently asked questions
What is citicoline?
Citicoline is a compound of choline and cytidine, also called CDP-choline.
What is special about magnesium L-threonate?
It is a magnesium compound with L-threonic acid. It contains less magnesium per capsule than citrate, for example, and costs more.
Can I combine several products?
If you do, check the total amount of each substance and follow the labels.












